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FOR IMMEDIATE RELEASE: MOTOROLA TAPS CASERTA DESIGN CO. FOR CREATIVE SERVICES
Stratford firm bests internationally known marketing communications firm.
STRATFORD, Conn., March 1, 2002 - Motorola's Integrated Solutions Division has selected Caserta Design Co. to provide creative solutions for its marketing communications initiatives.
The Stratford-based design firm will handle design and production of all of the division's new print collateral and tradeshow materials, as well as product packaging and direct-marketing pieces. In addition, Caserta is designing and producing a series of Motorola Interactive Product Demos to be released next year.
The decision to engage Caserta resulted from Motorola's search for dependable, high-quality creative services. Learning of Caserta's reputation only late in the selection process, Motorola invited the firm to submit concepts for ads to appear in Government Technology magazine. Caserta developed five concepts in two days. Caserta's concepts were presented to the Motorola board alongside those of the prestigious firm of Ogilvy & Mather, one of the world's largest marketing communications networks, which had had five months to prepare its concepts. The board made a unanimous decision to select Caserta's solutions on the basis of their clarity, appeal and competitive cost. "We're honored to have earned the respect and trust of a leading company like Motorola," said Fred Caserta, a principal in the firm. "And we're heartened to see that originality in thinking and design, outstanding responsiveness to customer needs, and the ability to provide real value still matter most of all when it comes to selecting creative services." |
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